TICKLED PINK

Unless you were under a rock in 2023 you would've experienced some form of Barbie mania.

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THE PROBLEM

We needed to position Toys R Us at the forefront of the barbie conversation in South Africa as well as reach the kids and kidult market with the collectible Barbie offering from Toys R Us.

 

THE SOLUTION
We leveraged the sales figures of Barbie over opening weekend at Toys R Us to place the brand amidst the conversation.

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THE RESULTS

In just 2 days we achieved a volume of 65 pieces of coverage both locally and globally with over 168-million reach.