01
In partnership with The Racket Club agency, we were tasked with building the sober curious category in SA while profiling Lyre's Non-Alcoholic as the world's most awarded non-alcoholic spirits brand.
106 published articles reaching over 51-million.
02
Unless you were under a rock in 2023 you would've experienced some form of Barbie mania. We needed to position Toys R Us at the forefront of the barbie conversation in South Africa as well as reach the kids and kidult market with the collectible Barbie offering from Toys R Us.
65 pieces of coverage in 2 days with a reach of over 168-million.
03
In a highly regulated environment we needed to improve existing knowledge around the science and innovation of IQOS Philip Morris' alternative to smoking.
108 media in attendance with a reach of over 10.6-million.
04
A Spectacle for the Senses
While faced with many challenges during lockdown, we needed to engage with media to deliver broad brand awareness for the Woodford Reserve brand leveraging the global strategic platform “A Spectacle for the Senses”
56 pieces of coverage with a reach of over 17-million.
