GRAND CHATEAU

In partnership with Have You Heard the Glenfiddich Grand Chateau 31-Year-Old launch blended bold innovation with timeless luxury, delivering a standout campaign across digital, media, and experiential touch points. The campaign experience captured global attention and redefined brand engagement.

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THE PROBLEM

We needed to create awareness and talkability around the Glenfiddich mother brand through the launch of Grand Chateau in South Africa.

 

THE SOLUTION

The Grand Chateau Pop-Up at Four Seasons Hotel offered a culinary fusion of French and Scottish artistry by Chef Katlego Mlambo. Over three nights, 252 guests enjoyed signature cocktails, a five-course menu, and interiors inspired by André Saraiva and Glenfiddich's roots, culminating in an immersive brand experience.

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THE RESULTS

• Media Reach: Coverage in 86+ prominent outlets with a reach of over 28-million, including festive editions showcasing the full Glenfiddich range and positioning of the Grand Chateau as a must-have collector's item. The PR campaign exceeded KPI on value by 87.4% and coverage target of 98.4%.

• Influencer Buzz: Collaborations with luxury lifestyle figures amplified reach to a modern, aspirational audience with a reach of 80K and engagement of 20K.