THIS CHANGES EVERYTHING

In a highly regulated environment we needed to improve existing knowledge around the science and innovation of IQOS Philip Morris' alternative to smoking.

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THE PROBLEM

We needed to increase awareness and understanding of IQOS to ensure everyone leaving the event knew how IQOS changes everything.

 

THE SOLUTION
We leveraged the global launch of IQOS 3 to amplify the brand to media and legal aged smokers.

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THE RESULTS

The IQOS3 World Premiere was more than just a launch party. It was an event that translated the concept of 'This Changes Everything' into a lived experience. Media from across the country we're invited and flown into the location with their experience starting the moment they arrived at the airport or hotel. 108 media attended the launch which resulted in a reach of 10.6-million.