top of page

Babies R Us Support Preemie Mom’s in Need During Pregnancy Month

400 Care Bags Donated to Rahima Moosa Mother and Child Hospital in Johannesburg.

Babies R Us has delivered four hundred mom care bags to the Rahima Moosa Mother and Child Hospital in Johannesburg to mark Pregnancy Awareness Month.


This initiative forms part of the annual Babies R Us Preemie Heart Campaign, which allows customers to buy a purple preemie heart at all Toys R Us and Babies R Us stores in support of World Prematurity Day, observed annually in November.  


In addition to the mom care bags, last year, the Babies R Us team handed over a NICU incubator to the Rahima Moosa Hospital’s NICU unit.

 The Rahima Moosa Mother and Child Hospital is the only mother and child hospital in South Africa, providing care for a very large number of women and children and delivers around 14,000 babies every year – the second highest number of babies in the country after Chris Hani Baragwanath Hospital (Africa’s biggest hospital).


Each mom care bag contains several essential items, including a blanket and baby toiletries and mothers who have currently have babies in the NICU unit, received a pack of preemie sized diapers. 


“We hope that these bags will bring joy to many moms in need, and we are sure that they will find the necessities in the bag very useful,” said Ronel Grant, Head of Wellness at Babies R Us. “The Babies R Us Mama Club slogan is ‘We’ve got you’ and the team would like moms to know, that this extends to moms across all walks of life in South Africa.”


Dr Joy Fredericks at Rahima Moosa Hospital comments: “Once again, we extend our sincerest gratitude to Babies R Us for your unwavering support towards mothers and babies in our community. Your generous donation of 400 care bags provided mothers with essential items bringing relief and restoring hope to those navigating uncertain times.”


Most notably, Grant adds that beyond managing the journey of parents and babies, the Babies R Us, Mom and Baby Wellness Clinics can be found at several stores including: Gateway, Pavilion, Mall of Africa, Boksburg, Canal Walk and Wonderpark shopping centres. “We also provide free virtual antenatal courses, presented by midwife, Sister Claire de Villiers, who is the Babies R Us midwife at the Gateway Clinic.”  


Free virtual Babies R Us Antenatal courses are also offered, consisting of two modules; guiding mom from the first stages of pregnancy, to giving birth and taking baby home for the first time. The course is presented via Teams, 


Sister Claire de Villiers has 34 years’ experience as a registered nurse and midwife,  and shares expert guidance and information to all moms embarking on their pregnancy journey.


Grant adds that as a further extension of the Babies R Us expert advice pillar, Carey Haupt, a lactation expert also presents a virtual lactation course, sharing information and guidance with all moms about the reality of breastfeeding.


Babies R Us stores can be found inside every Toys R Us store and offer moms everything they would need from bump to baby during their pregnancy journey.


Bookings for all clinics and courses can be made via the website:

2 views0 comments


Commenting has been turned off.
bottom of page