Rhodes Quality’s New Apricot and Peach Jam to Capture Growing Market.
Market leader in jams, Rhodes Quality continues to capture a growing market segment with its newly launched Apricot and Peach jam, the fourth largest flavour within the jam category.
Rhodes Quality’s new addition to the existing jam range blends exceptional quality and taste, bringing consumers a flavour they love from a name they know and trust.
The popular Apricot and Peach flavour has been launched in a 290g cup with resealable lid, for convenience and freshness. First to market with the cup format, Rhodes Quality has helped to drive the growth of this segment, making cups now the second largest pack size in jams.
“As South Africa’s number one jam brand, with an already established reputation for quality, we will continue to innovate based on what our consumers want,” said Head of marketing at RFG, Maria Soares. “Our new Apricot and Peach jam is perfect for sandwiches, baking and cooking.”
“Ongoing innovation is a key driver of RFG’s sales and market share growth, and we aim to build on the strength of the Rhodes Quality brand as we expand into this new flavour category,” she added. “In addition to our Apricot and Peach launch, we currently have a range of jam flavours, pack sizes and formats on shelf at leading retailers and wholesalers.”
The Rhodes Quality brand is a well-loved household name, known for its wide range of delicious tasting products, high quality standards and expertise. The Rhodes Quality jam range is made with real fruit and real sugar, using perfected cooking techniques.
“When you choose Rhodes Quality, you’re choosing wholesome nourishment and great taste,” Soares concluded.
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