The legend is back - STROH 80 returns to SA with only 80 bottles

The legend is back. After disappearing from South African shelves in the early 2000s, STROH 80, the bold, high-proof Austrian spirit is making its long-awaited return with a limited release of just 80 bottles. 

This month, a new generation of explorers, creatives, and cocktail lovers will get their chance to taste the myth, as STROH 80 reclaims its place in the hearts (and drinks cabinets) of South Africans.

Once celebrated for its unapologetic character and unmistakable aroma, STROH 80 is now re-emerging as a premium spirit that blends Austrian heritage with boundary-pushing versatility. Revered around the world for its distinctive flavour and powerfully distilled strength, STROH 80 is not just strong. It’s STROH Strong.

The Legend Returns

For those who remember late-night shots, bold cocktails or adding a spirited twist to your hot chocolate on a cold weekend away, this is your nostalgia in a bottle. For those discovering it for the first time, welcome to the cult classic that’s been sparking stories for generations. From hot toddies or STROH Pedro’s and infused desserts to long, slow-sipping cocktails with a twist, STROH 80 is globally Loved, creatively used.

“There’s a generation who grew up with STROH 80 and a new wave who’ve only heard whispers about it. This relaunch honours both the OGs and the curious newcomers,” says Nicole De Waal, Portfolio Manager at Edward Snell & Co. “With just 80 bottles in the country, this isn’t just a drink. It’s a power move. An icon. A throwback with real staying power.”

She adds that STROH 80 is a nod to its 80% ABV and a collector’s cue to act fast. “The stock will be made available exclusively at Norman Goodfellows outlets nationwide, this release won’t be repeated. Once it’s gone, it’s gone.”

“While its strength is part of the legend, STROH 80 is equally known for its unique ability to elevate cocktails, warm drinks, festive bakes, or slow sips around a fire,” she adds. “It’s a spirit best enjoyed with a sense of occasion and always, with respect.”

STROH 80. Not just strong. STROH Strong.

Available mid-August 2025

Exclusively at Norman Goodfellows online, while stocks last.RSP:

Limited edition, R499.99

Please enjoy it responsibly. Not for sale to persons under the age of 18.